Joe BidenJoe BidenHillicon Valley: Biden calls on Facebook to change political speech rules | Dems demand hearings after Georgia election chaos | Microsoft stops selling facial recognition tech to police Trump finalizing executive order calling on police to use ‘force with compassion’ The Hill’s Campaign Report: Biden campaign goes on offensive against Facebook MORE’s presidential campaign announced its first major ad buy on Tuesday, targeting several cities in Iowa with a message touting the Democrat’s strength against President TrumpDonald John TrumpSenate advances public lands bill in late-night vote Warren, Democrats urge Trump to back down from veto threat over changing Confederate-named bases Esper orders ‘After Action Review’ of National Guard’s role in protests MORE.
In a 60-second piece targeting media markets in Des Moines, Cedar Rapids, the Quad Cities and Sioux City, the former vice president’s campaign describes the 2020 election as more urgent than ever before.
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“We know in our bones this election is different,” a narrator says. “We have to beat Donald Trump, and all the polls agree — Joe Biden is the strongest Democrat to do the job.”
“He’ll restore the soul of a nation,” the narrator adds later. “[That’s been] battered by an erratic, vicious, bullying president.”
Biden’s team described the ad campaign as a “high six-figure ad buy” that will be accompanied by an aggressive digital effort also costing six figures, which officials said would demonstrate Biden’s effectiveness as a contender in the general election.
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“Today’s ad in Iowa reinforces the enormous stakes of this election and makes a strong case for why Joe Biden is the best Democrat to take on Donald Trump next fall,” Biden’s campaign manager Greg Schultz said in a statement.
“This election is about restoring strong, steady and stable leadership back to the White House, and today’s ad demonstrates why Joe Biden is the candidate to do just that,” he added.
The campaign’s announcement comes just a day after Biden’s wife, Jill Biden, stressed her husband’s electability in an interview while acknowledging that Democratic primary voters may prefer one of her husband’s rivals on issues such as health care.
“I know my goal is to beat Donald Trump. We have to have someone who can beat him. So if you look at the polls, if you look at Joe with his record with independents,” she told MSNBC.
“So yes, you know, your candidate might be better on, I don’t know, health care, than Joe is, but you’ve got to look at who’s going to win this election, and maybe you have to swallow a little bit and say, ‘OK, I personally like so-and-so better,’ but your bottom line has to be that we have to beat Trump,” she added.
Joe Biden has remained the front-runner in most polls, including of Iowa, the first caucus state of the 2020 primary, however, Sens. Bernie SandersBernie SandersThe Hill’s 12:30 Report: Milley apologizes for church photo-op Harris grapples with defund the police movement amid veep talk Biden courts younger voters — who have been a weakness MORE (I-Vt.) and Elizabeth WarrenElizabeth WarrenWarren, Democrats urge Trump to back down from veto threat over changing Confederate-named bases OVERNIGHT DEFENSE: Joint Chiefs chairman says he regrets participating in Trump photo-op | GOP senators back Joint Chiefs chairman who voiced regret over Trump photo-op | Senate panel approves 0B defense policy bill Trump on collision course with Congress over bases with Confederate names MORE (D-Mass.) have chipped away at his lead in recent weeks.