The Federal Communications Commission (FCC) was accused on Wednesday of sacrificing children’s “education and well-being all for corporate profit” after it weakened television programing rules.
The new order, framed by the agency as “modernizing” the decades-old broadcast rules, passed along party lines with the three Republican commissioners approving and the two Democrats dissenting.
Among the changes in the new order are that it requires “stations to air the substantial majority of their core programming on their primary program stream but allows stations to air up to 13 hours per quarter of regularly scheduled weekly programming on a multicast stream.”
That leeway means the content can be booted away from a channel’s main viewership to secondary stations, which allows the channels to focus more on monetizing—exactly what they had wanted.
While Democratic commissioner Jessica Rosenworcel noted the changes in the media landscape since the Children’s Television Act, on which the rules were based, was enacted—”many of us can call up a range of kid-focused content when we want it and where we want it,” she said— she also said the internet age doesn’t mean the FCC should have license to slash the rules.
In her dissenting statement, she explained, in part:
She also took to Twitter to express her criticism:
Simply put, said the Parents Television Council, the changes “have placed the financial interests of billion dollar broadcast corporations ahead of the educational and informational needs of America’s youth.”
Adding to the chorus was Sen. Edward J. Markey (D-Mass.), who authored the Children’s Television Act.
“Thanks to strong children’s television rules, kids of all background have for years accessed the nourishing programming that they need to thrive and grow,” he said. “In an era in which children increasingly come in contact with low-quality, inappropriate, and even harmful content, these rules have ensured children, especially in low-income and minority communities, have access to enriching and educational shows.”
“Today’s FCC decision,” he continued, “sacrifices children’s education and well-being all for corporate profit under the guise of flexibility. Promoting the public good and serving kids should not fall by the wayside for the sake of increased business revenue. While the Commission’s final rule change did not completely dismantle children’s television as originally proposed, it clearly put the interests of companies ahead of our kids. Low-income and minority communities will be hit the hardest by these changes as children in these families disproportionately rely on broadcast television.”
While the FCC is looking at further gutting the mandate, weighing whether “broadcasters could satisfy their children’s programming obligations by relying, in part, on efforts to sponsor children’s programming aired on other in-market stations,” Jeff Chester, executive director of the Center for Digital Democracy, suggests consumers should put pressure on lawmakers.
“Congress must step in and enact a new law that requires TV stations, cable systems, and streaming video providers to offer a wide range of quality content for children. Such programming should be free—and not behind paywalls,” he said.
“In the meantime,” continued Chester, “today’s decision by the FCC will be remembered as one in which the commission’s three GOP members embodied the worst qualities of Dickens’ Ebenezer Scrooge.”