Last Friday, Tommy Hilfiger proudly presented his new retail concept store in Manhattan’s West Village.

The shop features Hilfiger’s first women’s only collection presenting the Collection Line, Tommy Hilfiger Sportswear, vintage apparel, footwear and accessories in an 824sq ft space. Also for the first time, the shop offers vintage jewellery must haves by Halston, YSL and Oscar de la Renta.

It’s not just the clothes that make Hilfiger’s new shop; within the shop 449sq ft garden surrounds a landmark graveyard. Overall, the building has a historic and elegant feel to it. Hilfiger’s American background is translated through the interior of the store and decorated with pop detailed accents like vintage posters and black mannequins.

The atmosphere of the shop will change every season to support the look of the collection and advertising campaigns.