SCOTTSDALE, AZ — Same-sex marriage has been the law of the land for more than three years now, and many brands have revised their marketing techniques to be more reflective of the times. One that hasn’t — Barbie-maker Mattel — is taking a second look at the gentle nudging of a Colorado couple who wanted to get their niece a doll set that looked more like them.

Matt Jacobi and Nick Caprio, who plan to marry in May, had to get creative in coming up with the perfect birthday gift for 8-year-old Natalie. She will be a flower girl at their wedding, and they wanted a gift that would be wedding related. Natalie is like a jillion other children who love Barbie, but the toymaker’s Wedding Set came with a Barbie and a Ken.

So they bought two sets, and replaced one of the Barbies with a second tuxedo-clad Ken.

Natalie loved the gift so much that Jacobi posted a photo on Instagram showing her reaction on social media and tagged Mattel with the message, “I hope this inspires you.”

It did. Within two days, the couple had an invitation from Mattel asking them to come to Los Angeles in January to collaborate on a same-sex couple marriage doll set.

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“For them to reach out and take to social media shows the power of your voice on social media,” Caprio told television station KPNX. “It was great to be able to contact them and we’re really excited to see where this goes and work with them.”

Natalie and her sister Coco, who will also be a flower girl, have never known a time when Jacobi and Caprio, who have been together for 11 years, weren’t a couple. They’ve never questioned that “Uncle Nick loves Uncle Matt and Uncle Matt loves Uncle Nick,” Jacobi said.

“We just want every family to be reflected within the toys,” Caprio told KPNX. “They’re a big part of our culture and it’s something that if kids are always exposed to this and they can see their own family, it gets rid of the question of what is this and this explanation and long story you have to go through, because it’s something that will just be what it is and it’s just people that are in love.”

Jacobi and Caprio met in Chicago, where Caprio lived at the time. “It was chemistry on a whole other level,” Jacobi told ABC News.

They dated long-distance for a time before Caprio moved to Los Angeles, where Jacobi was working for the E! Network. They moved to Scottsdale three years ago to be closer to their family, especially Natalie and Coco, who are the daughters of Jacobi’s sister.

Jacobi told ABC that Mattel has been “wonderful.” The couple’s meeting early next year will be with the head of Barbie design, Mattel’s design team and members of its marketing staff.

The couple’s goal is to “spread some goodness into the world,” hetold KPNX.

“We hope that other companies follow suit and continue to think not just of the social norm but of every family,” he said.

Mattel has been making Barbie and Ken couple sets since 1961 and has updated its dolls several times to more closely mirror society. Mattel expanded the number of skin tones, eye colors and hairstyles in 2015, and in 2016, introduced curvy, tall and petite Barbies. Last year, the first Barbie to wear a hijab appeared and more diverse Ken dolls were also introduced.

Here’s the Instagram post tagging Mattel:

And here is an Instagram post showing Jacobi and Caprio:

Photo via Shutterstock